From scattered initiatives to a managed innovation funnel.
Three full proposal cycles completed, an optimised innovation funnel, and gamification with points and rewards driving participation.
About Coopercarga
Coopercarga is a logistics and transport cooperative operating at national scale, with teams spread across terminals, fleets and offices.
The challenge
Good ideas existed, but nothing carried them from insight to implementation in a way leadership could see.
- No clear innovation process
- Little visibility into the project funnel
- Participation needed a practical incentive
What the program had to do
Structure
Build a curated, organised innovation funnel from insight to delivery.
Engagement
Get active participation from teams across the operation.
Gamification
Reward contribution with points and recognition people care about.
What we built
Idea program management
Structured collection, evaluation and prioritisation of employee ideas.
Curated innovation funnel
Clear tracking from insight to implementation, with specialist curation at each gate.
Centralised project management
Initiatives organised in phases, so control and efficiency come by default.
Gamification and rewards
A points and prizes system that raised adoption and kept teams motivated.
Results
Innovation stopped being an event and became a process the cooperative runs on a cycle.
See what this looks like in your context
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