Case 4
Innovation demand
Open Innovation Programs
Maintain a relationship base of startups, map corporate challenges and business needs, publish those challenges to the base, receive the initiatives that address each one, and turn the prioritized ones into projects — the Business Park model.
- Source of demand
- Startups / external base
- Innovation
- Whose pain it is
- Open innovation program manager
- Hub, tech park or corporate innovation function: has to keep the startup base, the challenges and the applications connected, and today does it across spreadsheets, forms and email. Secondary pain for the requesting area manager, who posts the challenge and loses the trail.
- Most present in execution
- Startup + project manager
The pain it solves
External innovation happens ad hoc and disconnected; there is no structured channel between corporate challenges and the startup base.
What the customer buys
A manageable open innovation ecosystem — challenge mapped, initiatives received and prioritized, execution connected back to the portfolio.
Who participates in the flow
Most present in execution: Startup + project manager.
01
Requesting area in the corporation
Frames the challenge.
02
Program manager / innovation analyst
Curation and matching.
03
Startups in the base
Submit initiatives.
04
Evaluation committee
Prioritizes.
05
Project manager
Runs the pilot.