Case 5
Recurring operations demand
Product Management
Manage new product development projects and capture the needs and requests that feed the roadmap.
- Source of demand
- Product needs (market, customers, internal functions)
- Recurring operations
- Whose pain it is
- Product manager / product lead
- The one who has to justify the roadmap and cannot reconstruct where each requirement came from. Shared with the project manager / tech lead, who receives scope without context.
- Most present in execution
- Project manager / tech lead
The pain it solves
Requirements, feedback and product decisions are scattered across meetings, customer conversations and spreadsheets — and the roadmap becomes opinion instead of evidence.
What the customer buys
A roadmap fed by what is already being captured, with a traceable path from need to delivery.
Who participates in the flow
Most present in execution: Project manager / tech lead.
01
Product manager
Defines and prioritizes the roadmap.
02
Internal functions and customers
Bring the need.
03
Project manager / tech lead
Plans and drives.
04
Engineering and design
Execute.
05
Business stakeholder
Validates the delivery.
