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    Case 5

    Recurring operations demand

    Product Management

    Manage new product development projects and capture the needs and requests that feed the roadmap.

    Source of demand
    Product needs (market, customers, internal functions)
    Recurring operations
    Whose pain it is
    Product manager / product lead
    The one who has to justify the roadmap and cannot reconstruct where each requirement came from. Shared with the project manager / tech lead, who receives scope without context.
    Most present in execution
    Project manager / tech lead

    The pain it solves

    Requirements, feedback and product decisions are scattered across meetings, customer conversations and spreadsheets — and the roadmap becomes opinion instead of evidence.

    What the customer buys

    A roadmap fed by what is already being captured, with a traceable path from need to delivery.

    Who participates in the flow

    Most present in execution: Project manager / tech lead.

    01

    Product manager

    Defines and prioritizes the roadmap.

    02

    Internal functions and customers

    Bring the need.

    03

    Project manager / tech lead

    Plans and drives.

    04

    Engineering and design

    Execute.

    05

    Business stakeholder

    Validates the delivery.

    See it running on your demand.

    Thirty minutes, your scenario, no slides.

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